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About pixelyzed.com

I think the tagline pretty much says it all: “on building pixel worlds…

This blog is about everything related to building Web sites and Web based user experiences. But I come at it from the perspective of a freelancer or small business. When you are a one or two person shop, you have to optimize your work flow and become very efficient at everything you do. From architecture, design and development to administrative tasks, your tools and techniques need to help you streamline your processes so you can remain profitable. You also need to serve your clients with the same level of quality as bigger studios or agencies that have more resources at their disposal. That’s exactly what I want to do with this site as I aim to help my readers learn and grow their business as I do mine…

Take heed that this site is opinionated. I say what I think and I don’t mince words. I also reserve the right to change my mind at any time as I learn new things, so don’t be surprised if I say something one day and the complete opposite a year later. I may recommend a product now and another later. I will always explain why I came to change my opinion so you can make a more informed one and learn from my mistakes and experience. Software products evolve and change… sometimes not for the better. Our needs and requirements also change with time so recommendations made in the past may no longer be appropriate or relevant down the line. This is not being fickle.

On Affiliate Links

Most of the products I recommend will have affiliate links to their vendors sites. These affiliate programs in no way influence the products I recommend here. I have closed affiliate accounts and removed the links from my posts before and I may do it again. When I endorse and recommend a WordPress premium product, it’s because I’ve used it with success in real client projects. Use or don’t use those links but, if you find value in the content on this site and are interested in one of these products, I would appreciate your using my affiliate links as I put a lot of time and effort into the site. I thank you very much in advance!

On WordPress

As you already know if you’ve been here before or follow me on social media, I’m a huge WordPress fan and aficionado and I’m falling deeper in love with the platform the more I use it. WordPress has become the cornerstone of the custom solutions I offer to my clients so it has become the main topic of interest on this site. That will not change in the foreseeable future as choosing WordPress as my Web design and development platform is the best business decision I ever made. I am more convinced of that now over 4 years down the line than I was when I made the move and I’ve been doing this for over 17 years now. So I’ll keep sharing my discoveries  and the techniques I develop for building complete Web sites based on WordPress.

On Adobe Fireworks

Adobe Fireworks has long been the main tool in my creative arsenal and has been the primary topic on this site for years. But the site’s focus has been growing a lot wider and Fireworks is no longer my main topic of interest here. I’ll keep writing about Fireworks from time to time and recommend it as much as I can but, for me, it has become just another tool amongst the many I use to do my job. I also do not do as much actual design work as I use to as I now have a partner in my business who is a professional graphic designer. So I really do not use Fireworks as much as I used to.

Why this Site?

Pixelyzed.com was first created as a personal experimental site. At the time, I only saw it as a place where I could experiment with design ideas and techniques and I didn’t expect many people to be interested in it. But through the years it became a place for sharing ideas, techniques and useful tools related to my work through tutorials and articles. I added a blog sometime in 2004 and that is when I started being known as a rabid Macromedia (Adobe) Fireworks advocate and evangelist. The 2 most visited pages on the site to this day are the tutorial and article I wrote about Fireworks which were both published on Macromedia’s (now Adobe’s) site. These are in addition to numerous blog posts I’ve published about Fireworks.

I eventually removed the static home page and transformed the site into a full fledged blog when I switched it to WordPress in late 2009.

Trough the years, I also developed a keen interest in what is now termed “User Experience Design” (or UX) and realized that it not only had always been part of what I do even though I didn’t have a name for it, but it’s always been my favorite part. I love to solve problems and help my client solve theirs. In the last few years, I’ve worked at formalizing my knowledge of this field to integrate it into my process for every client project I work on.

Finally, this site not limited to Web design, development or UX topics or to the Web itself. It’s about all I’m passionate about which includes music (listening, playing, composing and recording) as well as many other topics.

Please feel free to share your thoughts about anything here through comments or by sending me an email. I usually reply in a timely manner unless I’m really buried in work. I can also be found on Twitter and Facebook.

Welcome and thank you very much for visiting and reading!