I think the tagline pretty much says it all: “on building pixel worlds…”
This blog is about everything related to building Web sites, mostly with WordPress. But I come at it from the perspective of a small agency like the one I co-founded in 2014 after many years as a lone freelancer. Whether you are a freelancer like I used to be or an agency owner like I am now, you have to optimize your work flow and become very efficient at everything you do. From architecture, design and development to administrative tasks, your tools and techniques need to help you streamline your processes so you can remain profitable. You also need to serve your clients with the same level of quality as big agencies that have more resources at their disposal. That’s exactly what I want to do with this site as I aim to help my readers learn and grow their business as I do mine.
Keep in mind that this site is opinionated. I say what I think and I don’t mince words. I also reserve the right to change my mind at any time as I learn new things and my experiences with different products inform my opinion. So don’t be surprised if I say something one day and the complete opposite a year later. I may recommend a product now and another later. I will always explain why I came to change my opinion so you can make a more informed one yourself and learn from my mistakes and experience. Software products evolve and change and sometimes stop being a good fit for your needs. Our needs also change with time so recommendations made in the past and for a specific context may no longer be appropriate or relevant down the line.
On Affiliate Links
Most of the products I recommend will have affiliate links to their vendors sites. These affiliate programs in no way influence the products I recommend here. I have never been paid to review a product. I have closed affiliate accounts and removed the links from my posts before and I may do it again. When I endorse and recommend a WordPress premium product, it’s because I’ve used it with success in real client projects. Use or don’t use those links but, if you find value in the content on this site and are interested in one of these products, I would appreciate your using my affiliate links as I put a lot of time and effort into the site. I thank you very much in advance!
As you already know if you’ve been here before or follow me on social media, I’m a huge WordPress fan and I’m falling deeper in love with the platform the more I use it. WordPress has become the cornerstone of the custom solutions we offer our clients at my agency so it has become the main topic of interest on this site. That will not change in the foreseeable future as I still believe that choosing WordPress as my Web design and development platform is the best business decision I ever made. I am more convinced of that now over 7 years down the line than I was when I made the move and I’ve been working on the web for over 20 years now. So I’ll keep sharing my discoveries and the techniques I develop for building complete Web sites based on WordPress.
On Adobe Fireworks
Adobe Fireworks has long been the main tool in my creative arsenal and had been the primary topic on this site for quite a while. But my role in our agency no longer involves graphic design and has not for a long time. I do UX now and my main tool for that is Axure RP. So I barely touch Fireworks anymore. Also, Adobe is no longer developing it and it’s basically on life support now, only receiving OS compatibility or security updates and I haven’t seen one of those in a very long time. Finally the site’s focus has grown a lot wider as time has passed and Fireworks has not been my main topic of interest here for years. WordPress is. So don’t expect any new Fireworks related content from me if that is what you came here for. Fireworks has now become irrelevant to my workflow (and in general too IMO). It had so much more potential but a series of incompetent product managers and many bad decisions by both Macromedia and Adobe have effectively killed it. It had a good run but it’s not longer a viable web design solution.
Why this Site?
Pixelyzed.com was first created as a personal experimental site. At the time, I only saw it as a place where I could experiment with design ideas and techniques and I didn’t expect many people to be interested in it. But through the years it became a place for sharing ideas, techniques and useful tools related to my work through tutorials and articles. I added a blog sometime in 2004 and that is when I started being known as a rabid Macromedia (Adobe) Fireworks advocate and evangelist. The 2 most visited pages on the site to this day are the tutorial and article I wrote about Fireworks which were both published on Macromedia’s (now Adobe’s) site. These are in addition to numerous blog posts I’ve published about Fireworks. Now this site’s focus is WordPress and its ecosystem and community.
I eventually removed the static home page and transformed the site into a full fledged blog when I switched it to WordPress in late 2009.
Trough the years, I also developed a keen interest in what is now termed “User Experience Design” (or UX) and realized that it not only had always been part of what I do even though I didn’t have a name for it, but it’s always been my favorite part. I love to solve problems and help our client solve theirs. In the last few years, I’ve worked at formalizing my knowledge of this field to integrate it into our process for every client project we work on.
Finally, this site not limited to Web design, development or UX topics or to the Web itself. It’s about all I’m passionate about which includes music (listening, playing, composing and recording) as well as many other topics.
Please feel free to share your thoughts about anything here through comments or by sending me an email. I usually reply in a timely manner unless I’m really buried in work. I can also be found on Twitter and Facebook.
Welcome and thank you very much for visiting and reading!